THE STATE OF SOCIAL & WHY YOUR CHATTANOOGA BRAND NEEDS TO ADAPT

📱 Instagram May Launch Reels as a Standalone App

What it means: Video-first content isn’t just here to stay—it’s getting its own dedicated space. Brands that don’t prioritize Reels could see a decline in organic reach.
What to do: If your Chattanooga-based business isn’t leveraging short-form video effectively, now is the time to double down. We help brands create high-retention Reels and TikToks that capture attention and drive engagement. (source)

⚠️ Meta Fixes ‘Error’ After Graphic Content Floods Instagram Feeds

What it means: Algorithm glitches can suddenly change content distribution overnight. Relying on one platform alone is risky.
What to do: A diversified content strategy is essential to maintaining brand trust. Our social media management services in Chattanooga ensure your brand has a consistent, engaging presence across multiple platforms. (source)

🎯 94% of Consumers Prefer Contextually-Relevant Ads

What it means: Users want personalized, meaningful content—not generic, algorithm-driven ads.
What to do: We help businesses in Chattanooga craft compelling brand stories, optimize ad performance, and create organic content that actually resonates with their audience. (source)

🔥 TikTok, Instagram, and the Battle for Attention Continues

With TikTok continuing to dominate trends and Instagram adapting aggressively, brands must stay relevant or risk being ignored.
What to do: If your business isn’t regularly posting engaging content, you’re missing out. Our Chattanooga-based social media marketing team can develop scroll-stopping content, engagement-driven strategies, and a growth plan tailored to your brand’s needs.